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Business plan template for small businesses, startups, & entrepreneurs
Business planning can feel complicated. It doesn't have to be. Start putting pen to paper today with your free business plan template download.
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Our free template includes:
Detailed instructions
More than just a template, you'll learn how to write a winning business plan.
SBA-lender approved format
Your plan is formatted the way lenders and investors expect.
Fill-in-the-blanks simplicity
You don't need to be an expert. This template makes business planning easy.
Expert tips & tricks
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Whether you're writing a business plan to validate your business idea, secure funding, or grow your existing business—our template will help you achieve your goals.
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Business plan template FAQ
There are a few key features that make this business template more functional and effective than your average template.
- Written by planning experts: This business plan template wasn't just thrown together. It was crafted by seasoned planning experts with a combined 40 years of experience writing and reviewing business plans. Throughout this template, you find their expert tips and tricks, along with detailed instructions.
- Free course access: When you download your business plan template, you'll get access to a week-long email course covering critical business planning mistakes to avoid.
- Works with other Bplans resources: Need additional guidance to write your business plan? Our free business planning guide is built to support this template—giving you even more detailed walkthroughs for each section.
- Designed for funding: Even if you're not going right to the bank, using this template will prepare you to pursue funding and impress potential investors whenever you're ready. This template ensures your plan is in SBA format.
This template includes definitions, guidance, and examples for every business plan component needed to start, fund, and grow your business. After downloading the full template, you'll receive instructions for how to fill out each of the following sections.
Executive summary: The brief summary of your business plan that introduces everyone to your business, the problem you solve, and what you're asking from your readers. It's the first chapter of your business plan and the last thing you write once you have the details from your full plan.
Problem & solution: More than a simple description of your products and services—here you define the problem you're solving and the value you provide. It's also your chance to showcase any initial traction that shows you're on the right track.
Market analysis and target market: A detailed assessment of the market you intend to enter, including the size and value of the market, potential customer segments, and their buying patterns.
Competition: Show that you know who your competitors are, what advantages you have, and how you're positioning your business to be competitive.
Marketing & sales:Describe how you'll reach and sell to potential customers with a detailed sales plan and chosen marketing channels.
Operations: What makes your business run? Outline the day-to-day workflows, and what still needs to be set up for your business to deliver a product or service.
Milestones & metrics: Set goals for your business that include the dates and people responsible to accomplish them. This is what you'll use to manage responsibilities, track growth, and execute your larger strategy.
Company overview and team: Provide a brief rundown of the legal and structural components of your company including your history, current team, and gaps you need to fill.
Financial plan: Create well-structured and accurate financial statements to help you pitch to investors, land funding, and achieve long-term success. All without the help of a financial advisor or a degree in accounting.
Appendix: While not required, this last section of your business plan is a great place to drop in additional documents that support and strengthen the rest of your plan.
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